How to get insanely complimentary testimonials
It’s pretty simple.
Step 1 – Do right by your clients.
Step 2 – Ask.
Now there are some more details but I want to be clear if you do good work for your clients and you ask for a review getting a stellar testimonial shouldn’t be an issue.
Here are a few steps to take to ensure you get a YES from every client, on every ask.
- Timing & channel
- Gentle Language
Timing & channel – Be sure to contact your client via email – even if texting was the primary communication channel when working together. One, it removes the immediacy of your ask and two, it’s easy to follow up on a thread that is outside of any communications that may still be had about the project you are working on for that client.
Ease – Make it easy for your client. The worst thing you can do is send an open-ended question in an email. Have specific questions you want to ask that are attached the emotions around the product of your work.
For example, here is a great emotion-based quote from one of my clients.
“She’s an absolute delight to work with and always guides me in a way that feels like ease! I’m grateful to have you on my team, Kate!”
– EDIE, FORMER CLIENT
*Almost* anyone can offer services in the digital arena – but if you can offer services that are top-notch in addition to adding a level of comfort and security to a client’s life – you’ve struck gold!
Ease also means easy to reply – don’t make them copy and paste. Create a simple form they can use that includes drop-downs, checkboxes, and don’t make your client enter their basic info (that you already know) like their email again in the form. Pro tip: google forms are quick and easy to use and manage, as well as free to set up.
A simple form should also include a question around permission. Can you share their name? And photo? And where? This will add comfort and further establish their credibility in working with you.
Gentle language – this email ask is not a place for sales. It’s a place for gratitude to your clients for entrusting you with their business. Let them know how much you appreciate working with them, and then gently ask for 5 minutes of their time to write a review.